Major Project
Project Reflection
Through this project I’ve gained a stronger insight and awareness of where my capabilities lie within graphic design and I’ve faced various issues and challenges that I’ve had to work around in order to create a production piece that I…
Campaign approach
From the beginning I wanted Tale Trek as a whole to incorporate areas of design and topics I was interested in so I knew from the outset it’d be a task I’d maintain interest in throughout the course of the…
360 Virtual Tour
Overview 360 virtual tours can be essential assets to a companies brand, especially one that is a physical place that customers wish to view the layout of. They allow for users to fully explore an environment whilst being able to…
Brand Conceptualisation
Overview In order for this project to be an engaging enterprise, Tale Trek must be able to visually convey to the target audience through its brand identity what their core values are. Fundamentally, Tale Trek is a nature reserve located…
3D Immersive Animation
Concept For this project, I wanted the main crux of the marketing to come from an immersive animation that conveys a narrative that is woven throughout the brand. Thorough research concluded that an audience can feel a deeper connection when…
Practical Output
Final Presentation Animated AR Tour
Brand Guide
To begin with I had too many ideas for this project and it all jumbled together and created very daunting tasks. I wanted the main focus of the reserve to be an gamified social media app where the visitors could…
Research
Children’s book Illustrators For this project there will be a heavy sense of nostalgia that is seen throughout the experience by gaining inspiration from famous children’s book illustrations. I will aim to achieve this as I believe this will target…
Schedule & Resources
For this project it is important that my time management is kept in check in order to stop me slipping behind deadlines and getting caught up in work. In order to do this I’ve created multiple resources I can look…
Project Scope
Overview For my major project I’m going to utilise animation and immersive tech to simulate the experience of visiting a nature reserve. I will combine imagery of nostalgic childhood illustrations within the visuals to target a young audience as well…