Research Log
My approach towards the Freedom Festival rebrand
I think the main problem that the current website has is that it lacks engagement and interactivity with the viewer. To overcome this I believe the website needs to look more artistically dynamic as the current design doesn’t represent the…
Marketing approaches taken by cultural festivals
Effective marketing is absolutely essential in all forms of products, whether that be for people, services, inanimate merchandise, and especially, global, cultural events. By marketing the event correctly you can highly dictate if it’ll be a great success or something…
Analysis of previous freedom festivals
Current Homepage – 2023 The current homepage of the Freedom Festival shows a modern layout with typical features and assets that would be commonly found in present-day websites, such as the logo in the left hand corner, a navigation bar,…
The Role of Web and App Design in Promoting Cultural events
In this modern and contemporary age it is essential that brands are becoming more digitally integrated to fit in with the current way that the online world is moving forward. Customers and consumers are conforming ever more to the ease…