In order to diversify the Freedom Festival project it’s important to create a wide and varied online ad campaign to further reinforce brand identity and push the event forward for more people to hear about it, from not the immediate…

As I wanted the whole re-brand to have a more gritty feel to it I wanted to incorporate some graffiti-esque designs into the environmental applications. To do this I created quick compositions of the lettering and arrow iconography onto the…

Accessibility within a brand is very important as it can make the company more inclusive and broaden their target audience to include anyone no matter what disability they may have. It will also make the brand appear more genuine to…

Social media and email marketing is imperative to a company as it allows the brand to target a wider demographic that otherwise could potentially have not heard about the event. Standard environmental advertisements may attract an older, less tech-savvy generation…

The Freedom Festival is an event where people can join and meet together to celebrate their freedom in an accepting and broad-minded environment. I wanted to reflect this ideology within the re-brand and try to elevate the meaning in the…

A well designed rebrand of the website is imperative to retain viewership and loyalty whilst also providing information about the festival that is necessary to read about. The website will set the stage for your online presence as well as…