Art Direction: Advanced Visual Design
3D Metamorphosis Animation
The Henge Trap Audio References: All Animation Rig References:
Final Design
How did I incorporate Edward Tufte’s 5 theories Use of Colour: Initially the colours I had picked for my palette were taken from one of the first storyboard drafts which were a lot more saturated and bright due to there not…
Visual Design Treatment
How will I incorporate Edward Tufte’s 5 theories Use of Colour: One of Tufte’s theories states that colour can be used to label and measure information, make things visually appealing and using the colours to be associated with a certain…
Animation Storyboard
To begin the storyboard process I wanted to brainstorm ways in which I could create a flyby of Stone Henge made out cheese in a conceptual way. In order to make the animation make sense and incorporate different elements into…
Conceptual Design Idea
Stone Henge Research Stone henge is a pre-historic stone monument built between 3000 and 1520 BCE (Mike Parker Pearson, 2018). It features numerous rings of upright stones stacked on top of one another showcasing the ingenious engineering from the neolithic…
Stop Motion Energy Drink Branding Animation
Audio References:
Conceptual Energy Drink Animation Storyboard
Todorov’s Narrative Theory of Equilibrium and Disruption Todorov’s theory states that all narratives contain an equilibrium, disequilibrium, recognition, resolution, and new equilibrium. I wanted to emulate this theory within the advertisement as it is very prevalent in lots of different…
Stop Motion Team working Evidence
In order to complete this brief successfully each member of our group had to contribute their thoughts and ideas to the project which would culminate in a finished animation which drew inspiration from each other’s ideas. Once the process had…
Energy Drink Package Design
Advertising Towards an Older Demographic Throughout this brief I attempted to create packaging design that would reflect elements seen often in both energy drinks and products made for the older generation. To do this I tried to go for a…
Conceptual Energy Drink Brand Logo
Energy Drink Research Consumption of energy drinks are incredibly high within adolescents and young adults as they’re recognised for the high quantity of caffeine they have that can boost productivity and energy. This can be useful within this demographic that…