• Development Log

    Project Reflection

    Through this project I’ve gained a stronger insight and awareness of where my capabilities lie within graphic design and I’ve faced various issues and challenges that I’ve had to work around in order to create a production piece that I…

  • Development Log

    Campaign approach

    From the beginning I wanted Tale Trek as a whole to incorporate areas of design and topics I was interested in so I knew from the outset it’d be a task I’d maintain interest in throughout the course of the…

  • Development Log

    360 Virtual Tour

    Overview 360 virtual tours can be essential assets to a companies brand, especially one that is a physical place that customers wish to view the layout of. They allow for users to fully explore an environment whilst being able to…

  • Development Log

    Brand Conceptualisation

    Overview In order for this project to be an engaging enterprise, Tale Trek must be able to visually convey to the target audience through its brand identity what their core values are. Fundamentally, Tale Trek is a nature reserve located…

  • Development Log,  Uncategorized

    3D Immersive Animation

    Concept For this project, I wanted the main crux of the marketing to come from an immersive animation that conveys a narrative that is woven throughout the brand. Thorough research concluded that an audience can feel a deeper connection when…