Design Portfolio

Final Design

How did I incorporate Edward Tufte’s 5 theories

Use of Colour:

Initially the colours I had picked for my palette were taken from one of the first storyboard drafts which were a lot more saturated and bright due to there not being any scene lighting on the 2D images. This changed for the final product as these colours were taken from a 3D setting where colour theory comes more into play and the overall lighting has affected how the colours are displayed. They now appear much more muted and dull when shown in a grid format as the context for where these colours are seen has been lost, however when the full scene is seen all together the colours seem to make more sense visually. Im happy that it has turned out this way as the more natural variations of the original colours are more likely to be seen in nature as very bright colours aren’t often seen therefore linking into Tufte’s theory on colour more closely.

Colour palette picked from colours used in the final animation.

Small Multiples Encourage Comparison:

For my animation I wanted it to be clear to the viewer that the cheese at the end would resemble stone henge. I was able to do this visually through the use of many different cheese blocks varying in size and shape to make out the general outline of the monument. I also did this with the mice as if there was only one it may be confusing as to what the overall goal is but since there’s a large group of them running around/working all in uniforms it’s clear that it’s supposed to emulate a construction site.

First scene – small multiples cannot be used to compare
All the separate elements can be used to compare to stone henge.

Narratives of Space and Time:

To begin with in my storyboard I had planned for the cheese to slowly morph over time into the shape of stone henge in order to imply the passing of time, however this was to hard to achieve through basic animation without a solid form of transition between the different stages the cheese was in. To solve this I included a scene with a clock which would allow me to change the shape of the cheese behind the scenes as well as include Tufte’s theory of space and time and man it very clear visually that a certain amount of time had passed.

Clock scene demonstrating the narrative of space and time.

Layering and Seperation:

As this brief was to create a completely 3D animation, it was important that the scene I had made would be big enough to accommodate all the various layers and objects to make sure none of it muddled together and could be differentiated from one another. The first way I did this was by making the background wallpaper plane a significant distance away from the table where the cheese lay. This gave the effect of a larger room as it’s spaced out more evenly rather than it be directly behind the table causing the scene to appear more cramped together. I also wanted to have a distinct separation between the cheese blocks in order to create more depth and intrigue; especially in the last scene in the screenshot below where the cheese is flying in all different directions.

End scene demonstrating layering and seperation.