Accessibility within the brand

Accessibility within a brand is very important as it can make the company more inclusive and broaden their target audience to include anyone no matter what disability they may have. It will also make the brand appear more genuine to customers as they’ve taken efforts to make the user experience more enjoyable for people who may have a disability.

Logo

The current logo for the Freedom Festival can be seen to say freedom after looking at it for more than a second however the double “ee” made to look into stairs could cause some confusion when people look at it briefly. For my logo re-design I wanted it to have some sort of intrigue to it but not enough to discredit the legibility of the word. I instead opted for a gritty font that very clearly says the word “freedom”.

The colours of the first logo may also cause some confusion as there are so many varying colours in the logo it limits what background you can have beneath it as it is more likely to blend in with one of the colours of the letters and make the contrast lower. Instead I only used 2 bold colours for the text, with one of the colours only being used for the word “freedom” in order for it to stand out more.

Website

Whilst designing the website I had to keep in mind to keep a certain level of contrast throughout the pages in the text and the background in order for it to stand out and meet the contrast ratio of 4.5:1. Whenever I used a light colour for the text I would make sure to use a dark colour background to make it pop and easier to read. This way viewers aren’t straining their eyes to view the content and will take more time to read it through properly if it’s easier to read.

I also tried to add a lot of pictures and icons onto the website in order to help with people who struggle to read large copies of text and would rather use images as a way of informing them of what happens at the festival.

Programme

Initially, when I first designed the layout for the digital programme I had the cover too big for the screen of a desktop and the whole design couldn’t be viewed unless the user were to scroll down. This caused issues as it meant the viewer wasn’t able to read through it smoothly and had to stop reading in order to carry on scrolling through it. It also made the design look more clunky and clustered than it needed to be considering the designer can take up as much space as needed when creating websites. Instead I included a button that once clicked through the digital programme would pop up in a size that perfectly fitted the screen. It also had a grey background with a lowered opacity beneath it so it could darken the content beneath the programme making it easier to focus on and read.

Black and White

Throughout the entire campaign I tried to avoid using stark black and white colours within the designs as they create too much contrast, causing the viewer to squint and potentially strain their eye.