Ex5: Design prototyping, testing and evaluation
UI and UX In order to create a successful user interface for your website the brand identity needs to consistent in order to tell a story through the pages and engage the user throughout. In order to land on a…
Ex4: Creating and incorporating moving
Opening New Projects Upon opening the first tutorial for after effects you can see the default workspace that it lands on when opening up a project that already exists. There are multiple different work stations that can be seen and…
Ex3: Incorporating principles of UI/UX design
Making Components Within XD the programme has a function in which you can turn any asset within your document into a component. By doing so it turns the once blue border that encompasses the asset into a green one so…
Ex2: Detailed web wireframes using Adobe XD
In order to create a successful website that operates well it is important that before any of the design process begins and you start to build the visual identity for the brand you know roughly what the layout of the…
Ex1: Adobe XD Prototyping
Importing Images and altering style Within XD the programme allows you to comfortably import images and video with ease and little hassle. Through the tutorial I’ve learnt this can be done various ways, whether thats through dragging an image file…
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Multi-Channel Promotion
Instagram Advert Merch Accessibility Concerns
Visual Identity
Current Freedom Festival The current freedom festival house style is made up of very bright, lively colour palate with their whole brand and promotional material built around muted pinks, purples, yellows and blues which lends itself a very soft appearance…
My approach towards the Freedom Festival rebrand
I think the main problem that the current website has is that it lacks engagement and interactivity with the viewer. To overcome this I believe the website needs to look more artistically dynamic as the current design doesn’t represent the…
Marketing approaches taken by cultural festivals
Effective marketing is absolutely essential in all forms of products, whether that be for people, services, inanimate merchandise, and especially, global, cultural events. By marketing the event correctly you can highly dictate if it’ll be a great success or something…
Analysis of previous freedom festivals
Current Homepage – 2023 The current homepage of the Freedom Festival shows a modern layout with typical features and assets that would be commonly found in present-day websites, such as the logo in the left hand corner, a navigation bar,…