Design Portfolio
This webpage is all about the transition from traditional art to digital graphic design and how in the 21st century computer generated graphics have become much more popularised thanks to the development of technology. Thanks to this it’s easier to be more creative and have less constraints when it comes to designing. Throughout this page I have also displayed how many pieces all through history can be re-worked into a modern context – this way art movements and styles that have been continuously evolving can be remembered through modern art.
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Michelangelo (High Renaissance) - 1500s/10s
1500s
/10s
Ways to adapt to a modern audience:
– Hand cream advert
– Poster promoting peace/union
– Horror book cover
For my first artist on the timeline I decided to choose the Sistine chapel ceiling by Michelangelo as I thought there would be many ways I could interpret the design in interesting and modern ways. I also really enjoy High renaissance art and thought the mix between the old art period and modern techniques would be interesting.
In the re-design I decided to use the hands (the key element in the Sistine chapel painting) and rework them into a grungier aesthetic that I used for the front cover of a horror book. I also incorporated elements from the cracked background in the original within the cover design.
Filippo Tommaso Marinetti (Futurism) - 1910s
1910s
Ways to adapt to a modern audience:
– Vision test at opticion
I decided to look at the futurism movement and I liked that even over 100 years ago, artists were still looking to revolutionise traditional art into a more modern way by incorporating dynamism and energy to reflect the current political state.
To try and reflect this art in a modern way I used the repetitive nature of the letters and text to reorganise it into an eye test at an optician. I also jumbled all the letters up to reflect dynamic nature of the futurist style.
Hermann Scherer (Expressionist) - 1920s
1920s
Ways to adapt to a modern audience:
– Stickers
– Adult colouring book
I like German expressionism as the artist can make abstract art to represent to their inner thought and feelings as simplified, jagged portraits using black and white and simple, blocked out colours. I especially like how when done through printing the engraved lines make the end result more harsh and rugged.
Ways to adapt to a modern audience:
– Stickers
– Adult colouring book
As each piece can be made thousands of times through lino/wood printing, this would make the art accessible to the market as it can be printed an endless amount of times. Because of this I though the design would be appropriate for a more mature sticker book where each graphic is easily distinguishable.
Frank Lloyd Wright
Ways to adapt to a modern audience:
– Jenga
– Building blocks
– Modernism/Piet mondrian
– Cheese toasties
I liked Lloyd wright’s style in architecture as the shapes and styles that he used in his buildings were very interesting in the way they had been assimilated together, along with their very natural tones in the stone and brick with which frank wanted to reflect the surroundings and materials it was built within.
1930s
Due to the long, rectangle shapes he used I thought I could re-design his work into a Jenga poster, in which the building blocks would mimic the way he would use scaled up materials to design a house with. As Jenga is used primarily with wood I also thought it would blend in nicely with a forest environment.
Edward Hopper (Realist) - 1960s/70s
1960s /70s
Ways to adapt to a modern audience:
– Advertisement for cafe
– Women’s fashion magazine
I like Edward hoppers realist paintings which offer a sense of eeriness and loneliness through the bleak use of colour, lack of detail and use of everyday settings. The photos often have a retro aesthetic to them which I think would pair well with a modern rendition of it.
For the re-design I turned a design I painted into the front cover of a fashion magazine. I tried to emulate the emptiness of the realist style by not adding as much text as there would be on a conventional front cover.
Paula Rego (Representational) - 1980s
1980s
Ways to adapt to a modern audience:
– Bridal Shop
– Feminist Poster
Paula Rego displays her feminist values and ideals in her designs by painting the main figure (primarily women) as animalistic and unconventional to show how women are typically represented through the media. She contrasts the narrative of women needing to look conventional by drawing them in awkward poses, emphasising that there is a physical side to her.
For my design I used a painting of mine displaying a female figure hanging up washing – a stereotypically female chore which has been broken up with the text “reject the norm” on top to further emphasize the feminist value and that women are more than the stereotypes that they may once have been portrayed as.
Safet Zec (Poetic Realism) - 1990s
Early 1990s
Ways to adapt to a modern audience:
– Graffiti
I chose Safet Zec as another artist through his poetic-realist paintings that display an eery quality from which Zec had incorporated into his work after experiencing the horrors of the Bosnian war. I like his art specifically as the contrast of the between the hard subject matter and the sepia, dream-like filter on top of it is visually appealing.
His paintings which are often on top of crumpled paper/ newspaper translated well into how I thought graffiti looks on the side of a wall or building, with harsh subject still being present but with the brown tones of buildings and the effects of weathering wearing the artwork down.
David Carson (Grunge) - 1990s
Later 1990s
Ways to adapt to a modern audience:
– Link to current issues and affairs
I really enjoy David Carson’s work due to the freedom of the grunge/brutalist style he uses in his work. It allows for the artist to be creative with colours and graphics but still using a vague sense of hierarchy to make it look more appealing.
For my redesign I decided to take the element of the hand-drawn scruffy lines from the original background and turn it into the marks made by fine liners on a product website. As well as the seemingly random text I used for the website page I also used a similar muted colour palate to match the idea of fine liners being used/spilt over a page.
Christian Jackson (Minimalism) - 2010s
2010s pt.1
Ways to adapt to a modern audience:
– Modern books
– Website for childrens story book
I chose this artist called Christian Jackson who designs minimalist book covers from old fairy tales as I like how he’s found various icons from different stories and been able to simplify it with it still being obvious where it’s from. He also uses a very muted colour palate which also gives it a more aged and mature concept.
I used this concept and made my own design for an old fairy tale and used it as the main image for a website selling children’s books. I used similar fonts and colour palettes as the original but incorporated it onto a modern website layout with background having the same worn-down look to it.
Mark Powell (Biro) - 2010s
2010s pt. 2
Ways to adapt to a modern audience:
– Anti-social media poster
– Book
For my most recent artist, I looked at an artist or specialises in biro where the main subject in the design must have character and a suggestion of history to tell the viewer. He uses the pen to make very detailed lines on the portrait as well as using collage underneath the drawings to add more dimension and potential meaning to the piece.
In my design I decided to re-invent his concept into a front cover of a newspaper. For the main image on the newspaper I’ve used a design I’ve drawn of a subject looking gloomy and sombre – collaged against the inside of a book. I’ve done this to represent the resentment younger generations have towards physical reading due to them growing up with technology surrounding them. Because of the themes of the design I though it was apt to incorporate it onto a newspaper which are also going out of fashion.
Awesome Theme
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7 Days Ago
Simply The Best
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10.04.2018
Easy To Use
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5 Month Ago
Creative
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6 Month Ago