Conceptually Designed Personal Logo

For the first conceptual logo that I designed I wanted it to revolve around my love for nature and the environment, specifically flowers as that is often an element I’ve included in my designs and thought it’d be appropriate here. For this to be conceptual I’ve used the strokes of the letters to act as stems for the sunflowers as well as additional leaves to make it more obvious what they’re supposed to be. I have made the colour palate of my name and the flowers more on the dull/pastel side as opposed to bright/neon ones as those are colours I prefer to use in my designs and are some that I think pair nicely with the flower concept. For the font I chose a rough edged type face to mimic stems and the imperfections that occur in nature, as well as this I rearranged the positioning of each letter to further make it look more random and less symmetrical. Another reason I chose this font is because I wanted it to be less recognisable as letters so at first glance it may look more like a couple of sunflowers but upon more closely looking at it you can see and read the name beneath it.

For this logo I also included a border in a lighter shade of green to make it easier to distinguish where each stroke is and what the lettering is supposed to be read as whilst also softening the appearance so it isn’t just viewed on a stark white background. I also wanted the background to add to the nature concept by making it 3D to mimic how a tree stump may look from a birds eye perspective.

Compared to the first logo I wanted to create a more simplistic logo that doesn’t appear as cluttered with different elements and is more clear in what it’s trying to be. For this one I wanted to show my interest in art and design so I replaced the “L” in my name with a pencil and used it to make it look like I’d drawn a heart around my name whilst also connecting it to the tail of the “a”. I thought this would be a good idea conceptually as its easy to recognise the pencil as an “L” and despite the heart not being gully joined together, you can still tell what it’s supposed to be. To make this design simplistic in order to get the idea across I only used a black outline with smooth edges for the logo and a grey shadow beneath it which doesn’t confuse the viewer but still demonstrates my enjoyment of drawing and being creative. I’ve included a grey shadow beneath the logo as I believe it makes it stand out more and makes it look like it’s been drawn onto paper. The simple, handwritten font also makes it seem more natural and sincere as it further proves my hobby of liking art and wanting to make/design things myself.